LANDS END PROMOTIONAL POSTCARDS
As part of my 2 month internship at Lands' End I was tasked with designing a new range of promotional postcards that advertise the online clothing discounts. The designs needed to boldly present the sales promotion in order to grab the attention of the consumers, whilst still retaining the brand aesthetic. These two ranges of promotional postcards adhere to the new brand guidelines in line with the Lands' End rebrand for summer 2018. This can be seen through the application of the new logo and the usage of Qanelas typeface, which combined with the grid layout produce a contemporary appearance.
